Trust and Brands: Friend or foe?
This conversation will push our thinking to the role that brands will play as trusted friends in our future lives. Exploring the insatiable demand of consumers for new, how will companies continue to engage their audience and build trust in their brand in a world that has so much at its fingertips? Join Paul Henry (Brand Hero), Aaron Guiterman (Edelman) and Zuhal Kuvan-Mills (Green Embassy) for the conversation.
Speakers
Aaron Guiterman
Aaron Guiterman is Edelman's head of digital public affairs, based in Washington D.C. He leads a team of experienced political and corporate public affairs professionals focused on designing creative issue preparedness and r...
Paul Henry
A love for words, language and conversation do not make wine an obvious career choice, but a two year ‘distraction’ at Juveniles and Willi’s in Paris, and an unconventional apprenticeship as a van driver/kitchen porter/waite...
Zuhal Kuvan-Mills
Zuhal Kuvan-Mills is the artist, designer and earth ambassador for Green Embassy, Australia’s first internationally recognised organic fashion label.
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