Dr Zac Fitz-Walter


Eat More Pixels

Dr. Zac Fitz-Walter is a design expert and gamification researcher who believes that we can learn a lot from video games. He takes the most popular games and unpacks them, looking at how they effectively align with motivational science and research. He uses gamification design techniques and principles to help make tasks more engaging and motivating. He’s applied gamification to many different areas including training, education, health, wellbeing, business and HR.

Zac earned a PhD in designing effective gamification for mobile applications in 2015. He has taught a range of university subjects over the last decade, including gamification, game studies, app development and emerging technologies. Zac is now an established presenter, speaking at conferences and companies around the world. He consults and develops game-like systems for industry, government and research as part of the company he co-founded, Eat More Pixels.