Prof. Sara Dolnicar

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Tourism
UQ Business School

Sara Dolnicar is a Professor of Tourism at the University of Queensland. Sara won a number of prestigious awards including the Charles Goeldner Article of Excellence Award; the Distinguished Researcher Award of the Travel and Tourism Research Association and the Ambassador of Science Award of the Republic of Slovenia. Sara is best known for her work improving market segmentation methodology. Currently, she is studying peer-to- peer accommodation networks and running experiments to test ways of making tourist behave more environmentally friendly.